One Click LCA vs. the field, quantified
One Click LCA has the reach and not the response. 118,596 estimated organic visits a month on 2,907 ranked keywords, and authority of 310, second only to Sphera's 348 — only Ecochain draws more search traffic (361,148). LinkedIn is the other story: 44 posts in 90 days, 65,877 followers, 19 marketing-titled staff, and 895 engagements at 20.3 per post, against Sphera's 55.8. Only Ecochain sits lower, at 20.2, and it does it with 4 marketers. 13 posts carried an event tag, more than any rival; 2 were video, a 4.5% rate against Sphera's 20.6%. The library ranks. It does not get talked about.
Counts cover the window 27 Jun – 24 Sep 2026, and reposts count as posts: One Click LCA's 44 includes 2 reposts, Ecochain's 59 includes 20 and Sphera's 63 includes 7. That split matters. Ecochain's reposts averaged 37.6 engagements against 11.2 for its own-account posts, Sphera's 119.6 against 47.8, and One Click LCA's 35.0 against 19.6. Engagement is reactions plus comments. Event and content-mix figures are keyword tags applied to post text, not an audit of what each company actually ran, so read them as signals of emphasis.
Where One Click LCA stands
The efficiency quadrant
All four companies are plotted. One Click LCA sits low: 2.32 posts and 47.1 engagements per marketing-titled head, the lowest per-marketer return in the set, from the second-largest marketing team (19, behind Sphera's 67). Ecochain, with 4 marketers, is the outlier at 14.75 posts and 297.2 per head — about 6× One Click LCA's engagement per marketer. Makersite gets 3.0 posts and 95.0 engagements per marketer out of 12 posts. Sphera publishes least per head at 0.94 but converts best per post at 55.8. Team size is not the constraint; output and pull per head are.
Core comparison table
| Company | Marketers | Posts | Videos | Video rate | Events | Engagement | Posts / mkt | Events / mkt | Eng. / post | Eng. / mkt | Followers |
|---|---|---|---|---|---|---|---|---|---|---|---|
| One Click LCA | 19 | 44 | 2 | 4.5% | 13 | 895 | 2.3 | 0.7 | 20.3 | 47.1 | 65,877 |
| Sphera | 67 | 63 | 13 | 20.6% | 8 | 3,515 | 0.9 | 0.1 | 55.8 | 52.5 | 226,851 |
| Makersite | 4 | 12 | 0 | 0.0% | 4 | 380 | 3 | 1 | 31.7 | 95 | 12,684 |
| Ecochain | 4 | 59 | 4 | 6.8% | 5 | 1,189 | 14.8 | 1.2 | 20.2 | 297.2 | 12,687 |
One Click LCA published 44 posts in the 90 days — third in the set, behind Sphera's 63 and Ecochain's 59, and ahead of Makersite's 12. They drew 895 engagements, about a quarter of Sphera's 3,515 and below Ecochain's 1,189, for 20.3 engagements per post: third in the set, a hair above Ecochain's 20.2 and well under Makersite's 31.7 on 12 posts. Video is thin at 4.5% (2 posts) against Sphera's 20.6%. The one clear lead is event-tagged posts, 13 against Sphera's 8, Ecochain's 5 and Makersite's 4. Volume is adequate; per-post pull is what is missing.
Search visibility
Search figures are summed worldwide — ranked keywords and estimated monthly organic visits across every Google country index — with authority a 0–1000 backlink rank. One Click LCA draws an estimated 118,596 organic visits a month on 2,907 ranked keywords, second to ecochain.com's 361,148 and 3,751, and many times makersite.io's 3,396 and 524. Its authority of 310 is second only to sphera.com's 348, ahead of Ecochain's 298 and makersite.io's 267. Sphera's keyword and visit figures could not be computed on the same worldwide basis, so its row shows authority only. So the regulatory library does its work in Google: the CBAM, CPR, DPP and UKNZCBS explainers rank, even where they barely register on LinkedIn.
| Company | Ranked keywords | Est. organic visits / mo | Domain authority (0–1000) |
|---|---|---|---|
| One Click LCA | 2,907 | 118,596 | 310 |
| Sphera | — | — | 348 |
| Makersite | 524 | 3,396 | 267 |
| Ecochain | 3,751 | 361,148 | 298 |
Content mix
Of One Click LCA's 44 posts, 33 were tagged as thought leadership, 4 as customer proof, 4 as feature-led, 3 as partner posts and none as humour. That is the most customer-tagged posts in the set — Sphera has 2, Ecochain and Makersite none — but the texts read overwhelmingly as regulatory explainer: CBAM prices, CPR and Digital Product Passport deadlines, UKNZCBS, EPBD renovation plans, CSRD. The named-project posts are the exception and they sit at the top of the range: AECOM's Carbon Designer 3D work for the City of Montreal, Schneider Electric's MEP data release, the FDCA partnership in Finland.
| Company | Thought leadership | Customer | Feature | Partner | Humor | Total |
|---|---|---|---|---|---|---|
| One Click LCA | 33 · 75% | 4 · 9% | 4 · 9% | 3 · 7% | 0 | 44 |
| Sphera | 57 · 90% | 2 · 3% | 1 · 2% | 3 · 5% | 0 | 63 |
| Makersite | 11 · 92% | 0 | 0 | 1 · 8% | 0 | 12 |
| Ecochain | 56 · 95% | 0 | 2 · 3% | 1 · 2% | 0 | 59 |
Three things that matter
Search carries the brand; LinkedIn does not
One Click LCA reaches the market through Google — 118,596 estimated organic visits a month and authority of 310, second only to Sphera's 348 — then converts almost none of that presence on LinkedIn: 895 engagements from 44 posts, 20.3 each, against Sphera's 55.8. With 65,877 followers, the second-largest audience here, the shortfall is what the posts do, not who sees them.
Ecochain's employee reposts, Sphera's faces on camera
Ecochain runs 4 marketers and still posts 59 times, because 20 of those are reposts of employee-voice posts that average 37.6 engagements against 11.2 for its own account. Sphera puts colleagues on video at a 20.6% video rate and clears 55.8 per post. One Click LCA's own 2 reposts averaged 35.0 against 19.6 — the mechanism already works, it just runs twice a quarter.
Search is not a moat
One Click LCA has no authority lead to lean on: 310 against Sphera's 348, with Ecochain close behind at 298. Ecochain already out-ranks it on both keywords (3,751 to 2,907) and visits (361,148 to 118,596). With one rival ahead on authority and another ahead on reach, the search position needs active defending, not maintenance.
Gaps and targets
| Metric | Target now | Benchmark | Position | 90-day target |
|---|---|---|---|---|
| Engagement per post | 20.3 | 55.8 (Sphera) | Behind | 28–35 over the next 90 days |
| Total engagement (90 days) | 895 | 3,515 (Sphera) | Behind | 1,300–1,700 |
| Posts (90 days) | 44 | 59 (Ecochain) | Behind | Hold 40–50; change the mix, not the volume |
| Posts per marketer | 2.32 | 14.75 (Ecochain) | Behind | 3.5–4.5 |
| Video rate | 4.5% | 20.6% (Sphera) | Behind | 12–15% |
| Event-led posts | 13 | 8 (Sphera) | Ahead | Hold 12–15 |
| Ranked keywords (oneclicklca.com) | 2,907 | 3,751 (Ecochain) | Behind | 3,200–3,500 |
| Organic visits / mo (oneclicklca.com) | 118,596 | 361,148 (Ecochain) | Behind | 130,000–150,000 |
Targets are for the next 90 days, not the year. The engagement lines are the ones that move everything else: at 20.3 engagements per post One Click LCA is doing 44 posts' worth of work for a third of Sphera's return. Getting to 28–35 per post does not need more volume — 44 posts already trails only Sphera's 63 and Ecochain's 59 — it needs video, named people and employee amplification on the posts already being written. Search targets are incremental; authority at 310 already sits just behind Sphera's 348.
Improve. Infiltrate. Dominate.
Put the project and the person on camera
- Action
- Lift the 4.5% video rate (2 of 44 posts) to 12–15% by filming what already exists: Carbon Experts Summit panels, Academy trainings and the AECOM Carbon Designer 3D project.
- Why
- Sphera films colleagues and panels at a 20.6% video rate and takes 55.8 engagements per post against One Click LCA's 20.3. The summit material is already produced and is currently written up as text.
- Metric
- Video rate and engagement per post.
- Watch
- Whether video posts beat the 20.3 per-post average, and by how much.
- Next
- Cut clips from the Warsaw Carbon Experts Summit in October and publish them fortnightly.
Get the marketing team and named experts posting in first person
- Action
- Move from 2 reposts in 90 days to 12–15, sourced from LCA specialists and regional leads writing in their own voice, then reposted by the company page.
- Why
- One Click LCA's 2 reposts averaged 35.0 engagements against 19.6 for its own posts, and Ecochain builds most of its 1,189 engagements this way — 20 reposts at 37.6 versus 11.2 for its own account.
- Metric
- Repost count and engagements per repost.
- Watch
- That own-account engagement per post holds at 19.6 or better while repost volume rises.
- Next
- Brief named experts to publish one post each on CBAM, CPR, DPP, UKNZCBS and EPD data quality.
Rebuild the regulation library as answer-shaped pages
- Action
- Restructure the CBAM, CPR, DPP and UKNZCBS explainers into question-led pages with defined terms and citable figures, pushing 2,907 ranked keywords toward 3,200–3,500.
- Why
- One Click LCA's authority of 310 is second only to Sphera's 348, and question-shaped pages with citable figures are what Google's AI Overviews quote.
- Metric
- Ranked keywords and estimated organic visits a month.
- Watch
- Whether organic visits rise with keyword growth, and whether the rebuilt pages start being cited in AI Overviews.
- Next
- Pick the regulation queries where ecochain.com ranks and oneclicklca.com does not, and publish against them this quarter.